Gold is one of the few things on earth that will always be valued and coveted — which makes it unique in that it’s both a great investment material and a great material to sell if you have old or broken jewelry lying around the house.

There are several different reasons why you might want to sell your gold. No matter the reason, choosing to sell gold jewelry or sell gold coins is a great way to earn some extra money for belongings you don’t really use anymore.

Here are the top four reasons why now is the perfect time to sell your gold:

1. The price of gold is still high: Did you know that in the last two years alone, the average price of gold has risen about 70%? Despite what the news might tell you, gold’s market value is still experiencing unprecedented highs — by choosing to sell your gold now rather than later, you can earn the most money for your gold.

2. There is a wide variety of places that buy gold: Whether you want to sell your gold to an online buyer or to your local gold buyer, there are more options than ever. It’s still important to make sure you sell to a reputable gold buyer who can give you an honest appraisal.

3. Gold is in high demand: In 2013, demand for gold jewelry among American consumers rose approximately 13%. People want gold jewelry, which means gold buyers will likely give you a better payoff when you sell your gold.

4. Gold jewelry of any condition can be sold: Many people trying to learn how to sell gold jewelry think their gold has to be in near-perfect condition for it to be sold. However, it’s perfectly fine to sell your gold jewelry that is broken or missing pieces — this way, you can earn a profit from items you no longer use. See this reference for more.